I don’t remember who said dollar bill but everyone was like ‘That’s pretty good,’ and that’s what it ended up being. “We went to lunch and we were like ‘How about a burrito?’ ‘Oh there’s a dog, what about a dog?’ … it just went on for hours. Another was a CD or something to kind of symbolise music.” One idea was a piece of meat, like a big raw steak. We spent the afternoon sitting around thinking of all the funny things we could put on the fishhook.
So Kurt came up with the idea of adding a fishhook to make it more menacing. “We thought ‘Ok, we’ve gotta make it more than just a baby underwater’. They soon realized that the cover photo would also need some other element that would be attractive. This forced us to discard the idea of underwater birth and explore new options, but without neglecting the idea of the submerged baby. The Aberdeen, Washington-born musician wanted the cover to feature a photo of an underwater birth in which the newborn was clearly visible.Īt a time when there was no internet yet, that required doing some old-fashioned research: visiting various local libraries and bookstores to browse all the books on motherhood and newborns that included photos.īut he found that none of the images were suitable for what they had in mind, as they were too graphic or not visually compelling. But once I got the advance cassette copy I was blown away.”įisher had a first meeting with the members of the band, and Kurt Cobain explained the idea he had in mind for the cover. Nobody at the label had any idea it was gonna be that big. I was excited when I heard that Geffen was going to sign Nirvana, so I went and asked if I could work on it.
“I was hired as a designer out of art school and I worked my way up to an art director position. Nirvana was then a band unknown to the general public, as well as Robert Fisher himself, who was a young recent graduate who had only been working at Geffen for a short time, he explained it in an interview with The Guardian: Everything took place in the weeks before the album was released, in 1991.
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